Lady Gaga, who is renowned for her social media savvy and massive following, asked her over 40 million “Little Monsters” on Twitter and 59 million fans on Facebook to tweet and post about the upcoming album using the hashtag #iHeartARTPOP.
Over the following 30-minute time-frame, “Mother Monster” used Clear Channel Outdoor’s media to perform a digital tease of the album cover with a new portion revealed every few minutes until the artwork is fully displayed.
To ensure that all fans worldwide were able to participate, Lady Gaga exposed her highly anticipated album’s artwork simultaneously in 18 cities across the globe while also streaming the live reveal at www.ladygaga.com, direct from Clear Channel Outdoor’s Spectacolor billboard in Times Square.
Eager fans who craved a first-hand look at the global unveiling of the ARTPOP could see it in the following cities:
- Barcelona, Spain
- Brussels, Belgium
- Chicago, Illinois
- Helsinki, Finland
- Lima, Peru
- London, United Kingdom
- Los Angeles, California
- Madrid, Spain
- Mexico City, Mexico
- Miami, Florida
- New Jersey
- New York City, New York
- Oakland, California
- Oslo, Norway
- Paris, France
- Santiago, Chile
- Stockholm, Sweden
- Valencia, Spain
- Venice, Italy
